Crown Centre is a highly sought-after freehold mixed-use development, comprising strata retail and office space on the first two levels, with apartments above. Located in the prestigious District 10, it is surrounded by upscale landed houses and offers excellent connectivity to the rest of Singapore through the Pan-Island and Bukit Timah Expressways. The building boasts prominent frontages along Bukit Timah Road, King’s Road, and Queens Road, making it a highly visible and coveted business location.Sammi Lim, founder and executive director of Brilliance Capital, describes Crown Centre as an “island site”, given its strategic location at the junction of Bukit Timah Road, King’s Road, and Queens Road. She notes that this is a rare and valuable feature that adds to the property’s appeal.For the first time in 13 years, a portfolio of 16 strata retail units on the ground floor has been launched for sale through expression of interest (EOI) by Brilliance Capital, the exclusive marketing agency. The EOI will close on September 23, making it a limited time opportunity for interested investors.The portfolio, which is fully leased, carries a guide price of $33.8 million and offers a total strata area of 5,942 sq ft. This translates to an attractive price of $5,688 psf.According to Lim, acquiring this portfolio will make the buyer the single largest owner in Crown Centre, giving them significant influence over the property’s long-term management and strategic direction – particularly in the event of a collective sale. This portfolio represents about 30.5% of the development’s share value.The seller, Best Reward, is part of Far East Flora Holdings and bought all 19 ground-floor units in 2013, acquiring 39.7% of the development’s share value. The 16 units launched for sale in the current EOI include the two small internal units, #01-08 (323 sq ft) and #01-09 (215 sq ft), which were sold separately in 2018 and 2024. All the units are currently leased to various tenants, including popular F&B chains such as Domino’s Pizza, Popeyes, and Pizza Hut. Other notable tenants include renowned enrichment centres like Kelly Academy Chinese Tuition, The Pique Lab, and PBL Academy, as well as a range of other services such as a pet groomer, dry cleaners, and hair salon.Lim notes that the investment offers stable rental income and a diverse tenant mix that ensures a steady flow of foot traffic throughout the day. She adds that with 30.5% share ownership, the buyer will have a strong say in the management and direction of the property, which includes its potential for collective sale in the future. Furthermore, the property’s location in a prestigious and affluent residential enclave ensures consistent demand and high rental yields.In recent years, there has been a surge in demand for commercial properties with prominent street frontage, resulting in increased prices for such assets. A prime example is the recent sale of seven ground-floor strata retail units at Holland Road Shopping Centre, now home to CS Fresh supermarket, for a whopping $84 million. Lim was involved in the earlier sale of these units in 2016 with a price tag of over $61 million.Strengthening this trend is the recent sale of three freehold blocks at 551-553 Bukit Timah Road and 6-8 Duke’s Road to Hillcrest Investments, an affiliate of Royal Golden Eagle, owned by Indonesian billionaire Sukanto Tanoto. The purchase price of $53.9 million for the 3.0 gross plot ratio translates to $1,504 psf per plot ratio, inclusive of development charges, and is based on an assumed residential-to-commercial ratio of 60:40.These figures highlight the immense potential for growth in the commercial property market in the Bukit Timah area. Furthermore, the redevelopment of the nearby Bukit Timah Turf City is expected to add 15,000 to 20,000 new homes, as well as green corridors, cycling paths, and community amenities. This smart city transformation is likely to attract an even larger crowd to the area, further boosting demand for retail and F&B offerings, and enhancing the investment potential of Crown Centre.With its prime location, excellent connectivity, and steady demand, Crown Centre offers an irresistible opportunity for investors looking to invest in prime freehold mixed-use properties in District 10. Don’t miss this chance to become the single largest owner in this prestigious development and reap the rewards it offers in the long term.
Investing in a Singapore condo offers numerous benefits, one of which is the potential for significant capital appreciation. This is due to Singapore’s advantageous position as a global business center and its strong economic foundation, resulting in a constant demand for real estate. As a result, property prices in Singapore have shown consistent growth over the years, particularly for condos situated in prime locations. By making strategic investments and holding onto their properties for an extended period, investors can reap the rewards of substantial capital gains. To take advantage of this opportunity, consider exploring options such as Singapore Condos for potential investment opportunities.