(ETC)
ETC, a local real estate advisory firm, has officially changed its name from Edmund Tie & Company to ETC with immediate effect. The company has also launched a revamped logo as part of the rebranding exercise.
According to ETC’s CEO, Desmond Sim, the new name has been a familiar abbreviation among their clients and staff for a long time. The decision to adopt ETC as their official name was driven by their employees, highlighting the company’s focus on valuing their employees’ opinions and ideas.
“Our refreshed identity signifies the progress we have made as one united ETC and showcases our determination to shape the future of real estate, both locally and regionally,” says Sim.
The rebranding coincides with ETC’s 30th anniversary. Founded in 1995, the company offers a comprehensive range of services for every phase of a real estate asset’s life cycle, including advisory, investment, management, and divestment.